Rumor Suggests Sony Might Delay Marketing Push for Marathon Until Later in the Year

A new rumor indicates that Sony has no immediate marketing plans for Bungie’s upcoming sci-fi shooter Marathon in the next quarter, sparking speculation about its release timeline.

Sony Reportedly Holding Off on Marketing Marathon Until a Later Quarter

A recent rumor has stirred the gaming community, suggesting that Sony may not have any active marketing plans for Marathon—the upcoming sci-fi extraction shooter from Bungie—during the next fiscal quarter. This has led to a wave of speculation regarding the game’s development status, release schedule, and Sony’s broader promotional strategy.

Marathon, a reimagining of Bungie’s classic 1994 franchise, was first revealed with considerable excitement. Built around PvP gameplay and atmospheric sci-fi themes, the title promises to deliver a competitive yet narrative-driven experience. However, the silence surrounding new gameplay details or marketing efforts has fans wondering whether the game might be further away than expected.

What the Rumor Suggests

According to industry insiders, Sony may be choosing to delay its marketing initiatives for Marathon until after the upcoming quarter. While the reason remains unclear, there are several plausible explanations:

• Internal Development Timelines: Bungie could be refining key gameplay elements before showcasing anything new, ensuring the final product meets high expectations.

• Strategic Scheduling: Sony might be focusing its promotional resources on other major titles scheduled for earlier release, and saving Marathon for a bigger push later in the fiscal year.

• Avoiding Market Saturation: With many AAA titles launching in mid to late 2025, Sony could be positioning Marathon for a quieter window with less competition.

What This Means for Fans

While a lack of marketing in the next quarter doesn’t necessarily mean a delay, it likely indicates that the game’s release is still a considerable distance away. Fans eagerly awaiting Marathon may need to temper expectations for new information in the short term.

However, this also presents Bungie with an opportunity. By taking additional time to polish the game and prepare impactful reveals, the developer could ensure that Marathon launches with stronger momentum and greater community support.

Looking Ahead

Sony’s quiet stance on Marathon may not be a cause for concern, but rather a strategic decision in line with broader portfolio management. As anticipation continues to build, it’s likely that when the marketing machine does kick into gear, it will do so with precision and impact.

Until then, players and Bungie fans can only wait—and speculate.